Mini Shopping For Everyday Household Groceries

What are “King’s Hawaiian rolls”?

King’s Hawaiian rolls are small, sweet, soft dinner rolls sold in clear plastic packs at almost every American supermarket. They were invented by Robert Taira, a baker in Hilo, Hawaii, in 1950, and the company moved to California in the 1970s. The rolls have a slight pineapple-juice sweetness and pull apart by hand. American families serve them at Thanksgiving, Christmas, summer barbecues, and slider parties (small sandwiches built right in the roll). The bright orange package is a visual landmark of American bread aisles.

In this clip, a shopper picks up dishwasher pods and “king’s Hawaiian rolls for dinner tonight.” The casual mention shows how everyday the brand has become in American kitchens.