La verdad detrás de la marca Bulnes en supermercados

What does “marca propia” mean in Spanish?

This Argentine creator investigates the mystery brand “Bulnes” and reveals it’s a marca propia, a supermarket’s own brand, owned by Carrefour. A marca propia (literally “own brand”) is made by outside manufacturers but sold under the store’s label, and the clip exposes the truco (trick): chains invent extra submarcas (sub-brands) like Bulnes “para despistar,” to throw shoppers off the scent.

The examples are pure supermarket Spanish: Coto has Ciudad del Lago, Día has cuquetes. Listen too for the Argentine voice: “si te fijás” uses voseo, the vos conjugation that replaces tú across Argentina. So you walk away with a shopping term and a regional accent from one short clip.